Zubisoft

Zubisoft is funded by Prof. Zuberbuhler, an eye surgeon who created an innovative tool to improve the eye surgery process and to manage patients' data. I was commissioned to design the navigation icons for their surgery outcome analysis software, IBRA.

NAVIGATION ICONS

VISUAL IDENTITY

Agency: Zubisoft, Switzerland
My role: Graphic Designer

BACK TO ALL WORKS

IBRA Navigation Icons

2019

Since the target users are clinic employees and patients, the challenge in this icon design was to visually represent each event in the treatment process while keeping it intuitive.

The social media awareness campaign targets individuals aged 18 to 35 who have not previously used OnePlus smartphones or are unfamiliar with the brand. The primary objective is to increase both brand and product awareness.

Given the 5-second video format, the strategy avoids overwhelming the audience with excessive information. Instead, it focuses on delivering one key benefit per ad set, ensuring clarity and stronger memorability. A darker visual tone is used to direct attention to the main message and the device itself.

VISUAL IDENTITY

BACK TO ALL WORKS

Insight Visual Identity

INSIGHT offers quality outcome dashboards for laser eye surgery providers who want to understand, improve, and monitor key clinical measures for their patient treatments. I had a great experience designing INSIGHT's identity. The logo consists of two elements: A word mark and an icon. The icon expresses the quality outcome of laser eye surgeries by combining three elements: precision, foresight, and comprehensiveness.