Zubisoft
Zubisoft is funded by Prof. Zuberbuhler, an eye surgeon who created an innovative tool to improve eye surgery process and to manage patient's data. I was commissioned to design the navigation icons for their surgery outcome analysis software, IBRA. Since the target users are clinic employees and patients, the challenge of this icon design was to visualize each event in the treatment process while keeping them intuitive.
​
Agency: Zubisoft, Switzerland
My role: Graphic Designer
INSIGHT Logo
INSIGHT offers quality outcome dashboards for laser eye surgery providers who want to understand, improve, and monitor key clinical measures for their patient treatments. I had a great experience in designing the identity of INSIGHT. The logo consists of two elements: A word mark and an icon. The icon expresses the quality outcome of laser eye surgeries by combining three elements: precision, foresight, and comprehensiveness.
Logos Animation
The four dots of IBRA represent four software products of Zubisoft. They also illustrate a data-oriented, collaborative form. Therefore, we decided to highlight these four dots in a 5s entry motion. I sketched down different kinds of movement.
A Process
The initial two motion graphics indicate that we should simplify the movement and focus on the four dots. We also chose to reduce the animation duration to 3 seconds, leading us to conclude this final version is the best option.
