VISUAL IDENTITY

VISUAL IDENTITY

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Sarbach Group

Sarbach operates across property sales, personal advisory, and business consulting. Despite this diversification, the brand is grounded in a singular idea: Pure Swiss Living, defined by clarity, quality, and a refined lifestyle.

At the core of the identity system is the Sarbach Group logo, composed of three leaves (Three divisions) and a globe. These elements symbolize a balance between nature and global vision, reflecting both the Swiss landscape and the brand’s international outlook.

This visual foundation extends across all divisions. Each sub-brand inherits elements from the group mark, ensuring consistency within the system. The leaves are replaced with distinct symbols that represent each business category: a house for real estate, a diamond for luxury goods, and two human figures for consulting and advisory services.

Through this approach, the identity system maintains a unified structure while allowing each division to express its specific function. The result is a coherent yet flexible visual language that reinforces recognition and clarity across the Sarbach brand.







Sarbach operates across property sales, personal advisory, and business consulting. Despite this diversification, the brand is grounded in a singular idea: Pure Swiss Living, defined by clarity, quality, and a refined lifestyle.

At the core of the identity system is the Sarbach Group logo, composed of three leaves (Three divisions) and a globe. These elements symbolize a balance between nature and global vision, reflecting both the Swiss landscape and the brand’s international outlook.

This visual foundation extends across all divisions. Each sub-brand inherits elements from the group mark, ensuring consistency within the system. The leaves are replaced with distinct symbols that represent each business category: a house for real estate, a diamond for luxury goods, and two human figures for consulting and advisory services.

Through this approach, the identity system maintains a unified structure while allowing each division to express its specific function. The result is a coherent yet flexible visual language that reinforces recognition and clarity across the Sarbach brand.

MARKETING

MARKETING

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Invest Beyond Borders

2017

Sarbach goes beyond simply selling property. We integrate you into the fabric of a world-class lifestyle. By managing the complexities, we enable you to fully embrace quality living. Our focus is on three distinct audiences: the international relocator, the business investor, and the second-home seeker.

To expand Sarbach’s global reach and distinguish the brand from conventional real estate marketing, a culturally resonant approach was essential. Located in the heart of Leukerbad, Switzerland’s renowned thermal spa destination, Sarbach is uniquely positioned within a tourism-driven environment. Recognizing this, the founder identified Chinese visitors as a key initial audience and aimed to reflect a sense of connection and mutual appreciation between Switzerland, represented by Sarbach Group, and Asian clients.

The visual identity expresses this cross-cultural dialogue through a symbolic hero image. Two auspicious animals, a Chinese dragon and a Swiss cow, are positioned side by side. Their composition echoes the balance of yin and yang, representing harmony, interconnection, and mutual respect. The illustration draws from both cultural traditions, while the vibrant color palette evokes a celebratory, festival-like atmosphere that reinforces warmth, welcome, and shared prosperity.

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Swiss Your Trip.

To further engage visitors in Leukerbad, flyers offer a direct and effective way to reach Chinese travelers, who are a key target audience. By including helpful tips written in simple, everyday language alongside cultural insights, the flyers provide accessible and relevant information. I believe this approach allows Sarbach to communicate locally in a more personal and friendly way.

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The European Magazine: Single Page Ad

2018-2019

For the European magazine, the target audience would be focused on wealthy seniors, who are often buying into a lifestyle for their next chapter. They are motivated by health, activity, beauty, and tranquility. Focusing on the landscape and accessible outdoor activities speaks directly to these desires.

In this context, the advertisement conveys sophistication, stability, and expertise, aligning with the positioning of luxury property. The visual direction highlights the Swiss landscape and leisure activities as key elements, illustrating the everyday living environment and the quality of life that Switzerland offers.

SOCIAL ADS

SOCIAL ADS

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Your life in Switzerland, perfected.

Online marketing targets a broad yet defined audience, including the international re-locator, the business investor, and the second-home seeker. Across all channels, the key message remains consistent: “Pure Swiss Living.”

The social media campaign brings this message to life through a series of ads that showcase the lifestyle surrounding each property. From skiing at dawn to evenings spent in thermal spas, the visuals present a seamless blend of everyday luxury, natural beauty, and locally sourced produce. Together, they invite audiences to imagine life in Switzerland at its finest.

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