OnePlus

OnePlus, a Chinese consumer electronics manufacturer, engaged me to assist with the European launch of a new product, with a focus on building brand awareness.

SOCIAL MEDIA

DIRECT MARKETING

Agency: OnePlus, Germany
My role: Graphic Designer/ Video Editor

SOCIAL ADS

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OnePlus 9 Pro Product Awareness Campaign

December 2021

The social media awareness campaign targets individuals aged 18 to 35 who have not previously used OnePlus smartphones or are unfamiliar with the brand. The primary objective is to increase both brand and product awareness.

Given the 5-second video format, the strategy avoids overwhelming the audience with excessive information. Instead, it focuses on delivering one key benefit per ad set, ensuring clarity and stronger memorability. A darker visual tone directs attention to the main message and the device itself.

Given the 5-second video format, the strategy avoids overwhelming the audience with excessive information. Instead, it focuses on delivering one key benefit per ad set, ensuring clarity and stronger memorability. A darker visual tone is used to direct attention to the main message and the device itself.

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OnePlus Nord CE 2 5G product awareness campaign

March 2022

Building on the same strategy, the rollout extended to the OnePlus 9 Pro, continuing to drive brand awareness across social media platforms.

DIRECT MARKETING

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OnePlus Special Winter Offer

The visuals highlight the added value of the bundled OnePlus Buds Z alongside the selected smartphones. A winter-inspired aesthetic, expressed through color, lighting, and atmosphere, evokes a seasonal mood while maintaining a clear focus on the products. The composition remains clean and intentional, ensuring that both the devices and the bundle message are immediately recognizable.