Flight by Canto

Canto is a company that provides digital asset management (DAM) solutions. Flight, one of their asset management product, is a media library designed specifically for creative industries. Therefore, the design concept for marketing materials includes landing pages, web banner ads, sales sheets, and trade show collateral.

WEBSITE

MARKETING

Agency: Canto, San Francisco
My role: Visual designer
Date: 2015

WEBSITE

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Flight by Canto Website

I refreshed the Flight landing pages to make them feel more connected, engaging, and focused on driving demo sign-ups. They align with Flight’s visual style, with layouts that feel energetic and modern. The design also brings the “Flight” theme to life through purposeful imagery and concise, action-oriented messaging, evoking a sense of elevation and seamless progress for users.

MARKETING

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Flight's Persona

I created The flight's persona "Millennials" and applied it across social media. The visual strategy is to broaden Flight's appeal to a younger, more startup-oriented, or creatively-driven audience by emphasizing human connection and collaboration, positioning it as a tool that brings people together and makes teamwork easier, while conveying approachability and ease of use, all aligned with modern design trends through a flat, illustrative style.

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SXSW

Flight by Canto’s SXSW campaign creates a fun, interactive experience that quietly reflects what the product does best: helping people manage and share visual content. By getting attendees to take part through selfies, the wall display, and take-home swag, it builds brand awareness, creates a sense of community, and gives people a clear reason to engage. It’s a clever way to bring a digital product to life in a physical space. I created the campaign materials based on the shape of Texas, where the event was held.