amp Sound Branding

Leading sonic branding agency creating distinctive sonic identities for world-class brands and products. Work spans music composition, sound design, voice-over, and brand audio systems, with a focus on quality, creativity, and innovation across global markets.

WEBSITE

MOTION GRAPHICS

EDITORIAL

BRANDING

SOCIAL MEDIA

Agency: amp Sound Branding (WPP Company), Munich
Role: Senior Communications Designer
Music: amp Sound Branding Production Team
Countries: Global

WEBSITE

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Best Audio Branding Interactive Website

March 2026

Honorable Mention on Awwwards

We decide to create an interactive report, the Best Audio Brands platform, merges data, sound, and storytelling into a highly immersive digital experience. The project balances editorial design with experimental interaction, creating a premium, insight-driven interface that communicates complex sonic branding strategies in an engaging and accessible way.

Live Website

MOTION GRAPHICS

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THE FOREVER ANTHEM LYRICS VIDEO

December 2025

We proudly present The Forever Anthem, a powerful tribute celebrating the voice of the fans by capturing their passion, energy, and heart through evocative, expressive typography. The concept centers on the idea that the fans’ words and unwavering support are the true inspiration behind the Anthem, reflecting our commitment to telling authentic stories through bold creative expression.

To led the animation of this video under a very tight schedule, developing the storyboard, define the style from design brief and executing the motion graphics to bring the narrative to life with clarity, rhythm, and emotional impact.

Live Video

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Sonic Hub Tool Pilot

May 2025

To promote the launch of this new platform, our mission was clear: simplify complex decisions and guide users to understand powerful, often 'unseen' features. We aimed to visually articulate the problem our tool solves and illustrate the improved state it creates. Through dynamic animation, compelling music, and precise sound design, this video effectively translates intricate concepts into an accessible and impactful narrative for our audience.

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amp Narrative Film

April 2023

The aim is to spark curiosity, interest, and a desire to learn more about amp, while also demonstrating its competitive value and diverse culture.

We decided to use motion graphics instead of traditional methods to showcase our company, with the aim of creating graphics that would resonate with our audience and help them feel connected.

EDITORIAL

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Amplify

Issue 5 - 10

Collaborate with research team, I turn data and insights into meaningful visual stories and bring clarity to key themes across the sound industry.

THE SOUND OF HEALTHCARE

THE SOUND OF HEALTHCARE

THE SOUND OF LUXURY

THE SOUND OF LUXURY

THE SOUND OF BEAUTY

THE SOUND OF BEAUTY

THE SOUND OF ALCOHOL

THE SOUND OF ALCOHOL

THE SOUND OF GENZ

THE SOUND OF GENZ

THE SOUND OF AIRLINES

THE SOUND OF AIRLINES

BRANDING

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Sonic Inspired Flowing Pattern

June 2022

I aim to establish a distinctive and easily identifiable visual identity for amp. To achieve this goal, I devised an amp pattern that ensures a cohesive and uniform appearance across various channels, such as presentation decks, social media platforms, websites, marketing collateral and publications.

amp pattern creation inspires from the amp brand tonality.

1. Warm
2. Rational Irrational
3. Inspiring
4. Confident
5. Aesthetic

The pattern plays a central role in the whole brand visual. It’s also a design element to personalize layout or imagery. These elements consist of geometrical shapes, priority based on the circle, and rectangle to demonstrate musical melody and build a playful vibe. Therefore, the pattern should always look dynamic/ fluid. The pattern is a custom-drawn artwork; those graphic elements can expand to different combinations.

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Sonic Inspired Flowing Pattern

June 2022, It was the first version of the branding

Sonic Inspired Flowing Pattern

Apply through social media

Apply through the corporate website

Apply through the corporate website

Apply in presentations

Apply through other assets

Apply through other assets

SOCIAL MEDIA

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Social Assets

March 2026

Social media assets have progressed from amp Branding 1.0 to 2.0, adopting a visual system defined by bold typography, minimalism, and dynamic audio visualizations.