amp Sound Branding

Leading sonic branding agency creating distinctive sonic identities for world-class brands and products. Work spans music composition, sound design, voice-over, and brand audio systems, with a focus on quality, creativity, and innovation across global markets.

WEBSITE

MOTION GRAPHICS

EDITORIAL

BRANDING

SOCIAL MEDIA

Agency: amp Sound Branding (WPP Company), Munich
Role: Senior Communications Designer
Music: amp Sound Branding Production Team
Countries: Global

WEBSITE

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Best Audio Branding Interactive Website

March 2026

Honorable Mention on Awwwards

We decided to create an interactive report, the Best Audio Brands platform, which merges data, sound, and storytelling into a highly immersive digital experience. The project balances editorial design with experimental interaction, creating a premium, insight-driven interface that communicates complex sonic branding strategies in an engaging and accessible way.

Live Website

MOTION GRAPHICS

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THE FOREVER ANTHEM LYRICS VIDEO

December 2025

We proudly present The Forever Anthem, a powerful tribute celebrating the voice of the fans by capturing their passion, energy, and heart through evocative, expressive typography. The concept centers on the idea that the fans’ words and unwavering support are the true inspiration behind the Anthem, reflecting our commitment to telling authentic stories through bold creative expression.

To lead the animation of this video under a very tight schedule, develop the storyboard, define the style from the design brief, and execute the motion graphics to bring the narrative to life with clarity, rhythm, and emotional impact.

Live Video

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Sonic Hub Tool Pilot

May 2025

To promote the launch of this new platform, our mission was clear: simplify complex decisions and guide users to understand powerful, often unseen features. We aimed to visually articulate the problem our tool solves and illustrate the improved state it creates. Through dynamic animation, compelling music, and precise sound design, this video effectively translates intricate concepts into an accessible and impactful narrative for our audience.

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amp Narrative Film

April 2023

The aim is to spark curiosity, interest, and a desire to learn more about amp, while also demonstrating its competitive value and diverse culture.

We decided to use abstract motion graphics rather than traditional film to showcase our company, aiming to create graphics that would resonate with our audience and help them feel connected.

EDITORIAL

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Amplify

Issue 5 - 10

Collaborate with the research team, I turn data and insights into meaningful visual stories and bring clarity to key themes across the sound industry.

THE SOUND OF HEALTHCARE

THE SOUND OF HEALTHCARE

THE SOUND OF LUXURY

THE SOUND OF LUXURY

THE SOUND OF BEAUTY

THE SOUND OF BEAUTY

THE SOUND OF ALCOHOL

THE SOUND OF ALCOHOL

THE SOUND OF GENZ

THE SOUND OF GENZ

THE SOUND OF AIRLINES

THE SOUND OF AIRLINES

BRANDING

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Sonic Inspired Flowing Pattern

June 2022

I aim to establish a distinctive and easily identifiable visual identity for amp. To achieve this goal, I devised an amp pattern that ensures a cohesive and uniform appearance across various channels, such as presentation decks, social media platforms, websites, marketing collateral and publications.

amp pattern creation inspires from the amp brand tonality.

1. Warm
2. Rational Irrational
3. Inspiring
4. Confident
5. Aesthetic

The pattern plays a central role in the whole brand visual. It’s also a design element to personalize layout or imagery. These elements consist of geometrical shapes, priority based on the circle, and rectangle to demonstrate musical melody and build a playful vibe. Therefore, the pattern should always look dynamic/ fluid. The pattern is a custom-drawn artwork; those graphic elements can expand to different combinations.

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Sonic Inspired Flowing Pattern

June 2022, It was the first version of the branding

I aim to establish a distinctive and easily identifiable visual identity for amp. To achieve this goal, I devised an amp pattern that ensures a cohesive, uniform appearance across channels such as presentation decks, social media platforms, websites, marketing collateral, and publications.

The amp brand tonality inspires the amp pattern creation:

Warm, Rational, Irrational, Inspiring, Confident, Aesthetic.

The pattern plays a central role in the brand's visual identity. It’s also a design element to personalize the layout or imagery. These elements consist of geometric shapes, a circle prioritized over a rectangle, and a rectangle to demonstrate musical melody and build a playful vibe. Therefore, the pattern should always look dynamic/ fluid. The pattern is a custom-drawn artwork; the graphic elements can be arranged in different combinations.