Mylivn
Agency: Mylivn, Munich
My role: Art Direction / Motion
Copy: Mylivn Marketing Team
Channels: Google, FB/IG
Countries: ES, IT, US, South America
The vibe is real.
La vibra es real.
L'eccitazione è reale.
A vibe é boa.
L'ambiance est réelle.
Jan 2021
Mylivn aimed to be the first European social lifestyle app to offer a comprehensive network of services, including communication, shopping, mobility, and payments. To announce the launch of this new super app, we created the first performance campaign to raise awareness.
To raise brand awareness and grow the community, the campaign targeted both young content creators and content readers. They are fashionable, stylish, appealing, and inspirational. The campaign strategy was to enhance the creativity and the real connections in Mylivn app. The key vision presented human characters passing through a phone frame to echo the real-life experience. Also, visually, the colorful brushes dynamically enhance the character's movement and amplify The Vde is Real.
Your Channel. Your Stage.
May 2021
Mylivn is a social network that lets users curate the content they want to see and create their own stage to be seen on. Creators can focus on their content and build their channel ecosystem. No matter where you are or who you are, you will be seen - Mylivn brings the audience to you.
Besides, through this campaign, we also want to direct the target audience to the upcoming Mylivn PRO program, which allows creators to monetize what they are passionate about.
Your Show, Your Stage.
July, 2021
Mylivn is a social network that allows users to curate content they want to see and gives creators their own stage to be seen. Therefore, to expand brand awareness and highlight a unique channel system, Mylivn develops the concept "Your Channel, Your Stage," encouraging creators to build a more personal connection with their audience. This tagline debuts on the Q1 second campaign with a simple headline– your show/your stage, behind the hero character, which means it's your showtime now. In addition, this campaign can serve as a teaser for the upcoming "Your Channel, Your Stage" campaign.
Connecting You to People and Places You Love
June- September 2021
Mylivn is a smart social network with a unique channel system and an interactive map, which sets it apart from other social apps. While many platforms circulate on the internet, we know Gen Z demands more authenticity, global reach, and greater connection to local communities. Therefore, we visualize this connection on our powerful interactive map - This is the main goal for the Q3 campaign.
The campaign comprises three video ads, published at different times, to demonstrate the app's interface look and feel.
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