Super Sonic.
Agency : amp sound branding, Munich
My role: Art direction / Motion Graphics Designer
Publish: April 2023
Channels: Corporate channel​s (Website & Social Media)
The aim is to spark curiosity, interest, and a desire to learn more about amp, while also demonstrating its competitive value and diverse culture.
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We decided to use motion graphics instead of traditional methods to showcase our company, with the aim of creating graphics that would resonate with our audience and help them feel connected.
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As part of this strategy, I chose to base the art direction on our branding elements, which feature geometric shapes. I found that a circle and a dot were ideal characters to represent amp, as they corresponded with our logo and could effectively convey complex concepts through simple illustrations.
Sonic Hub.
Publish: June 2023
My role: Motion Graphics Designer
Channels: Corporate channel​s (Website & Social Media)
Working with the video editor to mark the unveiling of the Sonic Hub tool, we have opted to introduce this remarkable tool through a captivating video imbued with the essence of music and rhythm. The narrative commences with the activation of a play button, setting in motion a mesmerizing spectacle of sound waves and wave characters, seamlessly drawing the audience into the heart of the content.